Hi 👋, I'm Claudio.

A Vancouver-based design leader focused on modernizing complex digital ecosystems and building products that scale.

With 25+ years of experience across product design, creative leadership, and digital transformation, I’ve worked across advertising, enterprise, and financial services, partnering with teams at HP, Microsoft, and Google.

Today, I lead several product initiatives at a prominent fintech, modernizing B2B2C platforms used across Canada’s credit union network. I thrive in incubated environments where ambiguity is high, speed matters, and design is expected to drive strategy.

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Claudio Afonso